Khomani Desert San - Northern Cape, South Africa

The San are the aboriginal people of South Africa. Their distinct hunter-gatherer culture stretches back over 20 000 years, and their genetic origins reach back over one million years. Recent research indicates that the San are the oldest genetic stock of contemporary humanity.


These Articles on MyPR Averaged More Than 3 Minutes Reading Time Each

In the world of web stats and performance there is really only one indicator that can tell a PR Professional that their content is receiving love from people.

No – it is NOT the number of times that it has been viewed but the LENGTH OF TIME that people spend reading the article.

Most articles on the web these days average out at around 3 minutes reading time – our attention spans are under constant downward pressure I am afraid!

People read at just over 200 words per minute. The average newspaper article is between 600 (3 minute read) and 1 500 words (7.5 minutes ), with magazine articles being between 1 500 and 3 500 words (18.5 minutes).

Now, as an aid. to our PR Professionals looking for tips on what to write we present the articles that were read for 3 minutes or longer on MyPR this month:

  1. Tadalafil Effective Treatment For ED Improvement (Average No. of Minutes Spent on the Page Reading: 7)
  2. Loadit Leading The Way In Moving And Delivery (Average No. of Minutes Spent on the Page Reading: 7)
  3. Revolutionising Laundry LG Unveils The Ultimate Top Loader (Average No. of Minutes Spent on the Page Reading: 6)
  4. Fueling South Africas Success With Premier Diesel Solutions (Average No. of Minutes Spent on the Page Reading: 6)
  5. The Transformative Power Of A Well Designed Rewards Programme (Average No. of Minutes Spent on the Page Reading: 5)
  6. How Streamlining Financial Processes Can Benefit Your Business (Average No. of Minutes Spent on the Page Reading: 4)
  7. Private Hyperbaric Oxygen Therapy Service Now Available In Western Cape (Average No. of Minutes Spent on the Page Reading: 4)
  8. Members (Average No. of Minutes Spent on the Page Reading: 4)
  9. Gqeberha New Name Origins Pronunciation For The Former Port Elizabeth (Average No. of Minutes Spent on the Page Reading: 4)
  10. Safeguarding Against Scams Binance Highlights Common Fraud Schemes And Prevention Strategies (Average No. of Minutes Spent on the Page Reading: 4)
  11. Greening The Supply Chain How AI And Innovation Drive Sustainability (Average No. of Minutes Spent on the Page Reading: 3)
  12. Afrocentric Group Attains Top Employer Status In South Africa 2024 (Average No. of Minutes Spent on the Page Reading: 3)
  13. Aions Creative Technology Invests In Five More Start Ups To Drive Economic Growth (Average No. of Minutes Spent on the Page Reading: 3)
  14. Buying Car Parts Online And The World Of Aftermarket Parts (Average No. of Minutes Spent on the Page Reading: 3)
  15. Converse Ult X Returns To Cape Town (Average No. of Minutes Spent on the Page Reading: 3)
  16. Ignition Encourages A Love Of Reading One Library At A Time (Average No. of Minutes Spent on the Page Reading: 3)
  17. Renowned Dietitian Shares 6 Diet Tweaks To Help Manage ADHD (Average No. of Minutes Spent on the Page Reading: 3)
  18. Five Key Practices For Seamless Fintech Compliance (Average No. of Minutes Spent on the Page Reading: 3)
  19. Illuminating South Africas Literary Horizon DSAC Publishing Hub Unveils 21 Unique Works (Average No. of Minutes Spent on the Page Reading: 3)
  20. EPA Track Field League 7 At NMU Stadium Saturday 10 February 2024 (Average No. of Minutes Spent on the Page Reading: 3)
  21. Carotid Artery Disease And Stroke Prevention (Average No. of Minutes Spent on the Page Reading: 3)
  22. Intellectual Property And AI Who Owns Machine Created Content (Average No. of Minutes Spent on the Page Reading: 3)
  23. Johannesburg Data Centre Hub For Big Operators In South Africa (Average No. of Minutes Spent on the Page Reading: 3)
  24. Liability And AI Whos Responsible When AI Goes Wrong (Average No. of Minutes Spent on the Page Reading: 3)

For the Pedantic: We have not reflected the seconds only the minutes. i.e. those with a score of 2 minutes and 59 seconds and below did NOT make our list!

TIP: Go through the list above and analyse each article to glean valuable tips for your next article. Afer all, the longer someoene spends reading your mesage, the higher the chance of them engaging with your client or even deciding on whether to employ you for their next content marketing campaign!

The Impact of Reader Engagement on SEO and Marketing

When considering the impact of reader engagement on Search Engine Optimization (SEO) and marketing strategies, the question of whether readers spending longer time reading an article on a page is beneficial arises. While longer dwell times on a page may not directly correlate with improved SEO rankings, they can be a valuable indicator for marketing success.

Search engines like Google prioritize relevance and user experience when ranking pages in search results.

While time spent on a page is not a direct ranking factor, it can indirectly influence SEO in various ways:

  1. Lower Bounce Rates: Longer reader engagement often leads to lower bounce rates, indicating that visitors find the content valuable and engaging. This can indirectly signal to search engines that the content is relevant and worthy of higher rankings.
  2. Increased Social Sharing: Engaging content that keeps readers on the page longer is more likely to be shared on social media platforms. This social sharing can drive more traffic to the page, improve brand visibility, and potentially enhance SEO performance.
  3. Higher Conversion Rates: When readers spend more time on a page, they are more likely to consume the content thoroughly and engage with calls to action. This increased engagement can lead to higher conversion rates, benefiting marketing efforts.

In the realm of marketing, longer reader dwell times on a page can be a positive indicator of content quality and audience interest.

It can:

  1. Build Brand Loyalty: Engaging content that keeps readers interested can help build brand loyalty and establish a connection with the audience, leading to repeat visits and increased customer retention.
  2. Enhance User Experience: Longer time spent on a page indicates that the content is resonating with the audience, providing valuable information, entertainment, or solutions to their needs. This positive user experience can foster trust and credibility with the brand.
  3. Drive Customer Engagement: By capturing and maintaining reader attention, businesses can drive customer engagement, encourage interaction, and nurture relationships with their audience, ultimately leading to long-term success.

While longer reader engagement on a page may not directly impact SEO rankings, it serves as a valuable metric for evaluating content performance and marketing effectiveness. By focusing on creating engaging, valuable content that keeps readers on the page longer, businesses can enhance their marketing strategies, drive conversions, and build stronger connections with their audience.

Read the full article by Alan Straton here: MyPR

The Benefits of Outlinks from MyPR for Search Engine Optimisation and Marketing

Below this article is a list of around 600 OUTLINKS that have been clicked on from MyPR to the site/s listed.

If you are reading this and saying; “Huh!” then let me quickly précis for you why this is a GOOD THING:

In the world of digital marketing, search engine optimization (SEO) plays a crucial role in driving organic traffic to websites. One of the key strategies for effective SEO is the use of outlinks, which are external links that direct users to other websites. Outlinks not only enhance the user experience but also have a significant impact on search engine rankings and overall marketing efforts.

And, how do you get to enjoy the benefit of OUTLINKS from MyPR? When submitting your press release make sure that you choose the MyPR Featured Press Release Option or that you subscribe to the MyPR Monthly subscription.

In this article, we will explore the various benefits of outlinks for both SEO and marketing.

1. Enhanced Credibility and Authority

Including relevant external links on your website shows search engines that you have done your research and can offer insightful content to your audience. By linking to reputable sources, you establish credibility and authority in your niche. Search engines value websites that provide valuable information and resources to users, and outlinks contribute to this perception. When search engines recognize your website as a reliable source of information, it can positively impact your search engine rankings.

2. Improved User Experience

Outlinks play a crucial role in enhancing the user experience on your website. By providing additional resources and references through external links, you offer users a more comprehensive and informative experience. When users find valuable information on your website, they are more likely to stay longer, explore other pages, and return in the future. This increased engagement signals to search engines that your website is relevant and valuable, leading to improved SEO rankings.

3. Signal of Relevance and Context

Search engines rely on various signals to determine the relevance and context of a website. Outlinks provide valuable context by connecting your content to related topics and industry experts. When you link to authoritative sources within your niche, search engines understand the relevance of your content and its connection to the broader industry. This contextual relevance can positively impact your search engine rankings and help you establish your website as a valuable resource in your field.

4. Potential for Collaboration and Networking

Outlinks also offer opportunities for collaboration and networking within your industry. By linking to other websites, you establish connections and foster relationships with other professionals and organizations. This networking can lead to guest blogging opportunities, partnerships, and cross-promotion, all of which can significantly benefit your marketing efforts. Collaborative efforts not only expand your reach but also enhance your credibility and authority in the eyes of both search engines and your target audience.

5. Increased Visibility and Traffic

When you include outlinks to relevant and authoritative websites, you increase the likelihood of those websites noticing your content. If the websites you link to find your content valuable, they may reciprocate by linking back to your website. This reciprocal linking, also known as backlinking, is highly beneficial for SEO. Backlinks from reputable websites signal to search engines that your website is trustworthy and deserving of higher rankings. Additionally, when users visit the websites you link to, they may discover your website through those links, leading to increased traffic and exposure.

6. Marketing Opportunities

Outlinks also present marketing opportunities for your business. By strategically linking to relevant products, services, or resources, you can drive traffic to your own offerings or affiliate partners. This can result in increased sales, lead generation, and brand exposure. Furthermore, by linking to industry influencers or thought leaders, you can attract their attention and potentially gain exposure to their audience, further expanding your marketing reach.

In conclusion, outlinks are a powerful tool for both search engine optimization and marketing. By including relevant external links on your website, you enhance credibility, improve the user experience, signal relevance and context, foster collaboration and networking, increase visibility and traffic, and create marketing opportunities. Incorporating outlinks into your SEO and marketing strategies can significantly boost your website’s performance and help you achieve your business goals.

Remember, when using outlinks, it is essential to ensure that the linked websites are reputable, relevant, and add value to your content. By maintaining high-quality outlinks, you can maximize the benefits and create a positive impact on your website’s SEO and marketing efforts.

Note: This blog post is for informational purposes only and does not constitute professional advice. Always consult with a qualified SEO or marketing professional for personalized guidance.

The following links are the OUTLINKS clicked on from MyPR for the last month:

(TIP: Hit Ctrl F to search for your URL on this page)

Read the full article by Alan Straton here: MyPR

MyPR – Hoist by my own Petard

  • This will be of interest to my fellow SEO freaks…

On Monday 18 March 2024 I re-established my https://alan.straton.org.za sub domain web site after it was deleted at the beginning of 2023.

Straton.org.za has always been live and open to visits from Search Engine bots and has garnered a solid level of respect from the bots.

I have a series of Google Alerts running and one of them is for any mentions of ‘Alan Straton’ picked up by Google.

And now here is the interesting twist:

I only submitted alan.straton.org.za to the MyPR Directory on 19 March 2024. See: https://mypr.co.za/directory/a/the-write-stuff/

The straton.org.za domain was first registered in 2006 whilst the MyPR domain was first registered in 2012. On that basis alone the older domain should be more trustworthy but my conclusions add a twist to the findings.

AND

Despite the alan.straton.org.za site being well optimised with a ligeral sprinkling of the keyword Alan Straton Google ‘found’ the MyPR Directory entry BEFORE the alan.straton.org.za site.

My Google Alert this morning highlighted the MyPR Directory entry and not the actual web site which should be very powerful as the domain name is actually my name.

My (strictly amateur) findings from this are:

  • Despite Google viewing Directories as ‘competition’ they are still powerful in terms of SEO
  • In order to stay at the top of the SERPS one needs to be consistent, have no interruption of ‘service’ and post regularly
  • Judicious use of social media helps
  • It would appear that the bot views a sub domain as ‘new’ and applies those new site rules
  • The Google bot ‘trusted’ the MyPR domain over the newly re-established domain name of alan.straton.org.za which supports the domain age theory in that the older your domain the more trustworthy it is seen to be.

What does this mean for you?

Make use of the MyPR Directory and submit your pR or related business for inclusion as MyPR is seen as a trusted domain which, in turn, will give your web site added ‘link juice’ to get to the first page of results.

CLICK HERE to submit your press release to MyPR.co.za.

Read the full article by Alan Straton here: MyPR

Charting the Changes (for the better) on MyPR

We have had a long (ish) hard (ish) look at the format of the free press release submissions on MyPR.co.za and made the following chages:

  1. Removed the hyperlink to the PR Submission company’s web site on the second page of every press release (from now on)
  2. Moved the Author and PR Company name to the first page
  3. Made the supplying of a Company Name in the submisison form required
  4. Added an auto linking facility that will place a hyperlink to the MyPR Directory listing of each PR Firm submitting a Press Release
  5. Added a random listing of Press Releases on the second page of each press release (from now on)
  6. Removed the ability to submit a press release directly from a form on the second page of each press release published.

If you have any suggestions please do feel free to send us them via our Contact Form on MyPR.

See the FIRST press release to get the benefit of our updated submission form here: Nutrition on the go: Quick and affordable lunchbox ideas for kids.

NOTHING changes on our FEATURED Press Release forms – the hyperlinks are still there (even more reason to sign up for featured releases!).

Boilerplate and Editor’s Notes.
More Info on Charting the Changes (for the better) on MyPR here:
Twitter: https://twitter.com/MyPE

CLICK HERE to submit your press release to MyPR.co.za.

Read the full article by Alan Straton here: MyPR

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