- In Troubled Times Business Throttles Back on Branding and PR – They Don’t need to
- How using a blend of these 10 free and affordable services from MyPR will help PR Professionals help clients
- As markets plunge in value owners look towards savings – cement your PR Services now!
- A Simple Media Kit could open the doors to more business for you and your clients
We have all seen the ‘advert’ saying that small business always seem to resist paying for adverts until that one fateful day when they are forced to pay for one advert that says; “Closing down sale, All stock must go!”
PR Professionals have expanded their offerings over the years – from a simple press release service to content creation, branding, marketing, web design, hosting, SEO, link building, sub editing, crisis communication, reputation management, social media, public affairs, investor relations, internal communications, event planning, influencer marketing, measurement and reporting.
These services vary from firm to firm with some being very strong in certain products.
Here follows a list of free and affordable resources that will assist the savvy PR Professional to save their clients some money:
- Press Release Submissions: MyPR Africa and MyPR International both offer free and extremely affordable press release publication – ranging from free to R200.00 per month (R110.00 once off).
- Video Press Release Submission: MyPR Video accepts video press releases – price ranges from free to R45.00 once off
- List your client as an EXPERT: MyPR JournoRequest allows people to register as experts ion their field for free along with allowing hournalists to post requests for specialist information.
- Media Invites: MyPR Media Invite – One more free resource to help you get your media invites out into the wild
- Business Card: MyPR Directory – List your PR or related firm for free
- ZA News: MyZA News – Offers free news submissions
- Business Directory: MyZA Directory – List your client (or your own) business for free
- Event Calendar: MyZA Events – List your upcoming event/s for free
- Local News: MyNMB News – Submit your Nelson Mandela Bay focused news for free
- Affordable E-Mail Only Hosting: Reach Trust offers 10 x 10 Gigabytes email hosting AND annual domain name registration for R450.00 per annum
BIGGEST TIP OF ALL: One featured (paid for) press release on MyPR will guarantee re-publication (including images, video, social media accounts and hyperlinks) on at least 7 other publications, along with randomly being featured at the bottom of every press release ever published.
ONE SUGGESTION: Offer to develop a MEDIA KIT for your existing clients to add to their web site. A MEDIA KIT is a signal to any journalist that the business wants people to know more about their offering, people and is willing to share knowledge. Sharing knowledge marks you as an expert and experts get the work.
Along with the MEDIA KIT don’t forget to list your client as an EXPERT HERE.

CLICK HERE to submit your press release to MyPR.co.za.
Read the full article by Alan Straton here: MyPR

